Advertising device for paints, calcimines, and other wall-coverings.



H. W. PEARSON. ADVERTISING DEVICE FOR PAINTS, GALCIMINES, AND OTHER WALL QOVERINGS. APPLICATION FILED AUG.4,1008.

926,436. Patented June 29, 1909.

UNI ED sTAir s PATENT OFFICE.

HUGH w. PEARSON,OF NEW YORK, N. Y.

ADVERTISING DEVICE FOR PAINTS, CALCIMINEB', AND OTHER WALL-COVERINGS.

Specification of Letters Patent.

Application filed August 4, 1908'.

Patented June 29, 1909.

Serial N0. 446,864.

To all whom it may concern:

Be it known that I, HUGH W. PEARSON, a citizen of the United States, and a resident of New Brighton, Staten Island, borough and county of Richmond, city and State of New York, have invented a new and useful Advertising Device for Paints, Calcimines,- and other Wall-Coverings, of which the following is a specification, reference being had to the accompanying drawing, which shows a pers )eetive view of my invention made up in the form of a folder adapted to be readily transmitted through the mails, carried in the pocket, &c.

The purpose of the invention is to present to the trade and to users of the goods in question in a convenient and attractive form, an optical demonstration of the effect or color scheme which will result from the use of the goods advertised by the device, "5. 6., paints, calcimines or other wall coverings, in conjunction with the lower wall or Wainscot, and if desired also the floor treatment of the diflerent rooms or apartments in a house, each of which has its individual treatment produced by means other than the goods advertised, as for instance, by woodwork, stone, rugs, etc.

In the drawing, the first section of the folder commencing at the left, illustrates at its lower portion the Wainscot of a diningroom, produced in wooden panel work, with buffet and other appropriate furnishings. They are printed or otherwise reproduced in appropriate colors; and above the Wainscot is arranged a piece of paper coated with the actual paint, calcimine, or other wall covering which is intended to be advertised by the device. In the case of this panel or section, there is but one piece of pa er coated with the actual material to be a vertised, and it is, or may be pasted to the folder. In the other panels of the folder I show several pieces of paper, or other material, each coated as stated with the actual goods, but of different colors. They are stitched together and to the back of the folder at their upper edges so that they may be readily turned up for the purpose of comparison of each color with the treatment of the lower or Wainscot part of the wall as above stated.

In the second panel from the left, I show the invention as applied to a library or study; the book cases, table, etc., are there illustrated and are to be produced in appropriate colors and above them is another series of three sheets colored with the actual material advertised, adapted to harmonize with the.

lower treatment the same as in the other case.

In the third panel I illustrate a hallwa showing a wooden, or paneled Wainscot with a seat, hooks, clothing, etc., and in the fourth panel I illustrate a living room showing a composition Wainscot, the fire-place, mantle, chairs, etc., and above this a series of four sheets colored with the material to be advertised.

Referring to the fourth panel, the several pieces of coated material there shown turned up may be respectively colored and numbered as follows: 1 scarlet, 2 yellow, 3 blue, 4 olive green; and the treatment below these pieces will be such' as will harmonize with each of these colors. Thus the observer can in a convenient and satisfactory manner by a consideration of the several panels make a selection of the general tone or treatment for the lower portion of the room, whether woodwork, composition, or whatever it may be, and then select such one of the advertised colors for the upper art of the side wall as will best suit his pro erence, being sure that he will realize his expectations because they are produced in the actual materials .themselves. Sometimes when a plurality of exhibition sheets are used, I aste the lower or sheet 4 to the back of tie folder because there will never be necessity for moving it, since there is nothing behind it to be exposed. Obviously there may be as many sheets or ieces of material covered with the actual paint or coloring matter as desired.

It Will be obvious to those who are familiar with such matters that the essential features of the invention can be embodied in a great variety of forms and therefore I wish it understood that the example illustrated by me exhibits one method only of doing so.

I claim:

1. In a device for the purpose stated a card or suitable support consisting of aseries of two or more separate panels or sections, each having produced on its lower part the representation of a color scheme or treatment for the lower portion of the walls of a room and attached tothe faces of said panels respectively above each of said representations a color scheme or treatment for the upper part of the walls, the latter bein produced in the actual material to be use 2. In a device for the purpose stated a card or suitable support-consisting of a series of two or more separate panels or sections, each having produced on its lower part the repre 5 sentation of a color scheme or treatment for the lower portion of the walls of a room, and

attached to the faces of said panels respectively above said representations a series of color schemes or treatments for. the upper oportion of the walls produced in the actual material to be used and ada ted to be successively compared with eac of said representations.

In testimony whereof I have signed my name to this specification in the presence of 15 two subscribing witnesses.

' HUGH W. PEARSON.

Witnesses:

F. M. DONSBACH, PHILLIPS ABBOTT. 

